To really connect with people, you have to know your audience and respect the channel. Join us for our next free webinar , this Wednesday, April 9th at 12pm ET.
How to Use Visuals, Videos, and Social Media to Market Your Brand
Digital marketing innovator and bestselling author Ekaterina Walter will be delivering a free presentation packed full with actionable insights and tips:. After registering, you will receive a confirmation email containing information about joining the webinar. Note: By registering for this webinar you are agreeing to receive periodic emails from OpenView.
Please share this invitation with anyone you think might be interested. Image by SamsungTomorrow. Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.
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- The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
Learn how to build your brand from scratch to get a leg up on the competition. Web posts with visuals drive up to percent greater engagement than those without. Web visitors spend percent more time on pages with videos, than those without. It proves that sometimes photos from a mobile device are good enough in the moment.
The series was called DunkinReplay. As you build your visual strategy, you need to think about design and the relevance to your brand.watch
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
You have to figure out how to tell a fun and interesting story with your visuals, and at the same time make sure that people will recognize it as your brand. The design helps to continue to tell your story. You also need to ensure that it has some sort of real-time amplification. Want to keep ahead of your competitors? Need to master a social platform?
Discover how to improve your social media marketing at Social Media Marketing World , brought to you by your friends at Social Media Examiner. Get in early for big discounts. Sale ends Tuesday, September 24th In the past it would take weeks or even months for a brand to work out a strategy; today, however, brands need to become more responsive and agile. For you to be able to catch the conversation in the right context, you need to be relevant and stand out from the crowd.
Sometimes it can just be for pure entertainment. People are always looking for things to share and pin. If you write a blog post with a generic image, you need to have an image that is valuable. There will be an overlay of the continued use of imagery that has useful information or is entertaining or funny because of other usage. Every time you produce content, you need to understand how it will be used. When it comes to distribution, you need to think about who your audience is, how you respect them and the context in which they get your information.
Make Your Marketing Memorable With Visual Storytelling → WebExpo
Ekaterina states that you need to start with your brand. You can start with how your company was created, the key messaging and what initiatives you push. For example, the environment, local kids, communities, etc. The site allows you to run a bunch of interesting reports, pretty much in real time. For example, you can look at:. The largest at present is Amazing Places to See. Although there is a limit to the amount of data provided for free, you can sign up for a paid version to get more detailed analysis.
Make sure you check it out. Call in and leave your social media—related questions for us and we may include them in a future show. Social Media Marketing World is our physical mega-conference, which is set to return to San Diego, California on March 26, 27 and The conference features more than 80 sessions in four major tracks: social tactics, social strategy, community management and content marketing.
We are so excited about this conference. This event is coming up soon.
Step One: Discover Your Audience’s Emotional Motivators
Be sure to check it out. Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.